숨, soom.
In Korean, 숨 is breath. Not the dramatic kind. The ordinary one you take thousands of times a day without noticing. That is the feeling we want skincare to have: quiet, regular, easy to come back to.
Story
A brand named
after a breath.
Barrier first.
soom is built around the outermost layer of skin, the part that meets the day. So the range is short: a cleanser, a mist, a serum and a cream, each built around a few ingredients we can name and explain.
We explain. We don't promise.
You'll find what each ingredient is and why it's there, in plain words. You won't find miracle language. Skin changes with weather, sleep and seasons; a good routine just keeps you company.
One line.
Look closely at the wordmark: the two o's are linked, like two lungs, or one long breath. On every bottle, a fine wave rises from the base. On this site, the same line runs through every page.
Packaging that breathes.
Soft mint-white bottles. A frosted jar marked with 숨. And, for the Breathing Collection, a sage pebble compact resting in a slide-out drawer box, like a stone you keep in your pocket.
See the range