Barrier-first Korean skincare

Let your skin
breathe.

Four quiet steps. Few ingredients. Room to breathe.

See the range
Barrier Recovery Cream frosted glass jar with a grey lid and an embossed 숨Vital Breath Mist spray bottle, tall and white with a mint breath-wavePurifying Barrier Cleanser pump bottle, white with a mint breath-waveCore Strength Serum dropper bottle, a frosted teardrop with a mint pipetteBreathing Cream drawer box in textured white with a mint-foil soom wordmark

soom means breath.

From the Korean 숨. A barrier-first range of four quiet steps and one pebble of cream. Few ingredients, plainly explained, so your skin, and your mornings, have a little more air.

Read the story

The ritual

Four steps,
one long breath.

  1. Purifying Barrier Cleanser pump bottle, white with a mint breath-wave 01 Cleanse Clear the day away. Purifying Barrier Cleanser
  2. Vital Breath Mist spray bottle, tall and white with a mint breath-wave 02 Mist A breath of water. Vital Breath Mist
  3. Core Strength Serum dropper bottle, a frosted teardrop with a mint pipette 03 Serum A few drops, pressed in. Core Strength Serum
  4. Barrier Recovery Cream frosted glass jar with a grey lid and an embossed 숨 04 Cream Close the routine softly. Barrier Recovery Cream

Thinnest to richest. Morning and evening.

Close crop of the frosted jar with a bead of water and the embossed 숨
Mint foil soom wordmark pressed into textured paper

Ingredients plainly explained

Few ingredients.
Said plainly.

  1. 01

    Amino Acid Complex

    Cleansing agents made from amino acids, the small building blocks of proteins. They are what lifts away the day, with a soft, low foam.

    Cleanser
  2. 02

    Micro-Hyaluronic Acid

    Hyaluronic acid is a humectant: a molecule that holds on to water. "Micro" describes a smaller molecular size. In a mist, it arrives as a light, even veil.

    Mist
  3. 03

    Triple lipid

    Ceramides, cholesterol and fatty acids: the three kinds of lipid that sit together in skin's outermost layer. The serum is built around all three.

    Serum
  4. 04

    Ceramide

    Lipids that are naturally part of skin's outer layer. In this cream, they are the centre of the formula.

    Cream

Full ingredient lists are printed on every pack.

Take a breath.

Six seconds in, six seconds out. Nothing to buy here. Just a pause between scrolling.

The range

Arranged like stones.

Hover or tap a stone to see what's inside.

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The whole soom range standing together: cleanser, mist, serum, jar and drawer box

Born from Korean skincare thinking

Designed for
quieter routines.

The Breathing Cream drawer box slid open on a pale stone slab, the pebble compact in a grey felt bed

The Breathing Collection

A stone you keep
in your pocket.

soom cream in a smooth sage pebble compact, held in a slide-out drawer box. Made to carry, and to give.

Breathing Cream · $38 The Breathing Set

The ritual, explained

Four steps, one at a time.

Korean skincare philosophy, distilled into four quiet steps. Here is how each one goes.

  1. Purifying Barrier Cleanser pump bottle, white with a mint breath-wave
    01

    Cleanse · Morning and evening

    Clear the day away.

    1. Pump once or twice into damp hands.
    2. Massage over damp skin for about thirty seconds.
    3. Rinse with lukewarm water. Pat dry, don't rub.
    Purifying Barrier Cleanser
  2. Vital Breath Mist spray bottle, tall and white with a mint breath-wave
    02

    Mist · Morning, evening, and any time in between

    A breath of water.

    1. Close your eyes. Hold the bottle about 20 cm from your face.
    2. Two or three sprays.
    3. Press in lightly, or go straight to serum while skin is still damp.
    Vital Breath Mist
  3. Core Strength Serum dropper bottle, a frosted teardrop with a mint pipette
    03

    Serum · Morning and evening

    A few drops, pressed in.

    1. Two or three drops onto your fingertips.
    2. Press over face and neck. No need to rub.
    3. Wait a breath, then follow with cream.
    Core Strength Serum
  4. Barrier Recovery Cream frosted glass jar with a grey lid and an embossed 숨
    04

    Cream · Morning and evening

    Close the routine softly.

    1. Take a pea-sized amount with the back of a fingertip.
    2. Warm it between two fingers.
    3. Press over face and neck, then smooth outwards.
    Barrier Recovery Cream

The ritual builder

Four steps.
Build yours.

Choose one product for each step, or skip any of them. Complete all four and the ritual is priced together, 15% less.

01 CleanseClear the day away.
The range floating in mint air with rice, tea leaves and water droplets

Rice, tea, water

Light, clean,
nothing extra.

Korean skincare philosophy, distilled into four quiet steps. Few ingredients, plainly explained.

Read the story
The Breathing Set: the Breathing Cream box beside the Vital Breath Mist

Made to give

The Breathing Set.

A pebble of cream in its slide-out drawer box, with a Vital Breath Mist beside it. A small, quiet gift.

  • Breathing Cream
  • Vital Breath Mist
  • Slide-out drawer box
The Breathing Set · $54
The soom range set into layered mint and white paper waves

Soft forms. One line.
Room to breathe.

Care, briefly

Small habits.

Questions

Good to know.

All questions
Do I need all four steps?

No. Each step works on its own. The four together are simply the full breath: cleanse, mist, serum, cream. Start with one or two if that's what feels right.

What order do I use them in?

Thinnest to richest: cleanser, mist, serum, cream. The Breathing Cream can take the place of the cream.

Is soom suitable for sensitive skin?

soom is built around few ingredients. Every skin is different, so patch test anything new on a small area for a few days and read the full ingredient list on the pack. If you have a skin condition, ask your dermatologist first.

Can I use soom with other products?

Usually, yes. Add one new thing at a time so you know what your skin is responding to.

Where can I see the full ingredient lists?

On every pack, and on each product page once final specifications are published.